adidas AG

237.20

-1.9250-0.81%

Volume:54.00

Turnover:12.85K

Market Cap:42.35B

PE:23.60

High:240.29

Open:240.29

Low:237.20

Close:239.13

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News

Adidas Looks Better Positioned Than Peers to Counter Tariffs With Price Hikes -- Market Talk

Dow Jones

·

03 Jul

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The German sporting-goods company is shifting its focus to a wider variety of products, they say. \"We remain confident that the group is well-positioned to benefit from a strong product line-up,\" the analysts say. Adidas is also expected to see lesser impact from tariffs compared with its U.S. peers, Citi says. Meanwhile, Nike remains \"muted,\" they say, as the U.S. group continues to seek a brand revamp plan. As for Puma, its Speedcat sneakers are showing stable momentum, they add. Shares in Adidas are up 1.1%, while those in Puma fall 0.6% and Nike shares are down 1.2% premarket. 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President Trump on Wednesday announced a tariff agreement with Vietnam, a key manufacturing hub for sporting-goods companies. When providing a guidance for the current year, Adidas noted that the external volatility and macroeconomic risks had increased significantly. \"In our view, the picture today remains similar, with ongoing volatility in respect of tariff announcements and global geopolitical uncertainty,\" the analysts say. The first hit from tariffs should have been toward the end of the second quarter, with a more significant impact in the second half, Citi says. Adidas could pass on 50% of the associated costs, the analysts add. Shares are down 0.5%. 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