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Adobe Shares Slump Premarket on AI Monetization Fears -- Market Talk

Dow Jones
Jun 12

0826 GMT - Adobe shares are down Friday premarket after the software company said it would focus on acquiring new customers through artificial-intelligence offerings without immediate paywalls. Finance chief Dan Durn said the shift would come at the cost of annualized recurring revenue in the short term, but that it would boost monthly active users and subsequently feed into sales. "While the push for customer acquisition is likely the right strategy, it adds to the list of transition items and leaves AI monetization unanswered," Jefferies analysts write in a note to clients. Adobe stock closed 6.3% lower at $218.80 ahead of results on Thursday. Shares are down over 4% at $209.62 Friday premarket.(mauro.orru@wsj.com)

(END) Dow Jones Newswires

June 12, 2026 04:27 ET (08:27 GMT)

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