- JD.com attended Alimentaria Barcelona, an international food, drinks, and food service exhibition held in Barcelona from March 23-26.
- At the event, it presented its cross-border import platform, JINGDONG Cross-border, and its European online retail brand, Joybuy.
- A partnership was signed with Spanish food brand BayMar to sell canned seafood to consumers in China.
- Joybuy was described as operating in six European countries, including the UK and Germany.
- JD.com referenced a plan targeting RMB10 billion (USD1.4 billion) in cumulative sales and the introduction of 1,000 international brands to China over three years.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. JD.com Inc. published the original content used to generate this news brief on March 23, 2026, and is solely responsible for the information contained therein.