Ford Signs Partnership With MLB Expanding Presence Across Baseball Ecosystem

Dow Jones

Yesterday

By Adriano Marchese

Ford Motor and Major League Baseball have signed a multiyear partnership that makes Ford the league's exclusive automotive sponsor, linking the two brands across every level of the sport from Little League to the World Series.

The new partnership includes rights across Minor League Baseball and Little League Baseball and softball, including the Little League World Series, the two companies said Monday.

As part of the partnership, Ford will gain league-wide marketing rights, including across MLB's major events such as Opening Day, All-Star Week and the Field of Dreams game.

Ford is providing grant funding to Little Leagues in the areas where it operates which will expand access to youth sports clinics, essential gear, equipment, uniforms and other needs of the Little League communities.

Ford already has partnerships with a number of MLB clubs, including the Atlanta Braves, and the New York Yankees.

Write to Adriano Marchese at adriano.marchese@wsj.com

(END) Dow Jones Newswires

March 23, 2026 07:59 ET (11:59 GMT)

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