PLDT’s Smart selects Amdocs to deploy AI-powered Store Genie across retail stores

Reuters

Mar 19

PLDT’s Smart selects Amdocs to deploy AI-powered Store Genie across retail stores

Smart, a PLDT unit, selected Amdocs to support a transformation of its retail and frontline operations using an agentic AI solution called Store Genie. Store Genie runs on Amdocs aOS and AWS cloud infrastructure and embeds telco-specific AI agents into customer engagement workflows. Amdocs said Store Genie is deployed across all Smart retail stores and initial results show more than 90% of customer requests are resolved through the platform. Gilbert Gaw said the deployment is intended to enable real-time resolution of customer requests within Smart’s frontline workflows.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amdocs Ltd. published the original content used to generate this news brief via ACCESS Newswire (Ref. ID: 202603181600ACCESSWRNAPR_____1148873) on March 18, 2026, and is solely responsible for the information contained therein.

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