iHeartMedia Inc. published a new consumer study, developed with Collage Group, analyzing “Bicultural Latinos” as a fast-growing and influential U.S. market segment. The report says nearly 40% of U.S. Latinos identify as equally Hispanic and American, and highlights U.S. Latino purchasing power reaching about $4.1 trillion, growing more than twice as fast as non-Latinos. It also finds audio is a key cultural touchpoint—most consume audio in English while many mix English and Spanish—suggesting brands should lead with cultural relevance rather than language-only targeting.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. iHeartMedia Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260219277297) on February 19, 2026, and is solely responsible for the information contained therein.