EBay's GMV Growth More Sustainable Than Expected, Morgan Stanley Says

MT Newswires Live

Feb 20

EBay's (EBAY) gross merchandise volume growth is more sustainable than what the market expects, with the company posting high-single-digit growth for three straight quarters and showing "meaningful" growth in three of its five over-$10 billion categories, Morgan Stanley said in a note Thursday.

The brokerage said it also sees upside growth drivers like eBay Live, vehicles, and artificial intelligence initiatives like Magical listing.

The deal to acquire Depop was a surprise, the brokerage said, even as it noted that eBay is a logical home for Depop with clear revenue, and potentially cost, synergies.

Morgan Stanley said a mid-single-digit growth is sustainable for eBay as it raised its GMV estimates by 3% and 4% for 2026 and 2027, respectively. Adjusted earnings before interest and taxes estimates were also increased by 2% and 3% for 2026 and 2027, respectively.

Morgan Stanley raised its price target to $119 from $112, and maintained its overweight rating on the stock.

Shares of eBay were up 5% in recent trading Thursday.

Price: 86.34, Change: +4.16, Percent Change: +5.06

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Adjusted earnings before interest and taxes estimates were also increased by 2% and 3% for 2026 and 2027, respectively.</p><p>Morgan Stanley raised its price target to $119 from $112, and maintained its overweight rating on the stock.</p><p>Shares of eBay were up 5% in recent trading Thursday.</p><p>Price: 86.34, Change: +4.16, Percent Change: +5.06</p></body></html>","source":"mtnewswires_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>EBay's GMV Growth More Sustainable Than Expected, Morgan Stanley Says</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nEBay's GMV Growth More Sustainable Than Expected, Morgan Stanley Says\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1092851196\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/3002d84abbd5ace3c99397c7f95b8d4e);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">MT Newswires Live </p>\n<p class=\"h-time\">2026-02-20 00:34</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p> EBay's (EBAY) gross merchandise volume growth is more sustainable than what the market expects, with the company posting high-single-digit growth for three straight quarters and showing \"meaningful\" growth in three of its five over-$10 billion categories, Morgan Stanley said in a note Thursday.</p><p>The brokerage said it also sees upside growth drivers like <a href=\"https://laohu8.com/S/EBAY\">eBay</a> Live, vehicles, and artificial intelligence initiatives like Magical listing.</p><p>The deal to acquire Depop was a surprise, the brokerage said, even as it noted that eBay is a logical home for Depop with clear revenue, and potentially cost, synergies.</p><p>Morgan Stanley said a mid-single-digit growth is sustainable for eBay as it raised its GMV estimates by 3% and 4% for 2026 and 2027, respectively. 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