Nike Returns to List of Hottest Brands -- Market Talk
Dow Jones
Feb 10
1405 ET - Nike's brand heat is growing, with the company returning to Lyst's Top 20 Hottest Brands Index for the first time in two years, Jefferies analysts say. The index is a quarterly ranking of the most popular fashion brands and products, based on data from more than 160 million shoppers, and cites Nike's recent high-profile collaborations as a driver behind its renewed momentum, the analysts say. Nike's partnership with SKIMS in particular helped it reach a broader female audience and boosted visibility across both performance-focused and fashion-driven channels, they say. Nike is "back in the running as one of the coolest brands," they say.(kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
February 09, 2026 14:05 ET (19:05 GMT)
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