Bilibili's Game Revenue Could Return to Growth in 2H -- Market Talk

Dow Jones

Jan 13

0448 GMT - Bilibili's game revenue could revert to growth in 2H with new launches, CGS International analysts say in a research note. Bilibili's new self-developed game, "Escape from Duckov," likely generated CNY150 million in sales in 4Q 2025 and it plans to launch a new game, "San Mou" overseas in 2026, they note. The game revenue could improve sequentially in 1Q after likely dropping 14% on year in 4Q of 2025, they say, adding that they project a recovery in 2H. China's game market should maintain high-quality growth in 2026 after the regulator approved 1,676 game licences in 2025, up 30%, the analysts say. With AI technology, CGS International expects Bilibili's ad revenue to rise 22% in 4Q of 2025 and 15% in 2026. Bilibili's Hong Kong shares are last 1.8% higher at HK$242.00. (sherry.qin@wsj.com)

(END) Dow Jones Newswires

January 12, 2026 23:48 ET (04:48 GMT)

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Bilibili's new self-developed game, \"Escape from Duckov,\" likely generated CNY150 million in sales in 4Q 2025 and it plans to launch a new game, \"San Mou\" overseas in 2026, they note. The game revenue could improve sequentially in 1Q after likely dropping 14% on year in 4Q of 2025, they say, adding that they project a recovery in 2H. China's game market should maintain high-quality growth in 2026 after the regulator approved 1,676 game licences in 2025, up 30%, the analysts say. With AI technology, CGS International expects Bilibili's ad revenue to rise 22% in 4Q of 2025 and 15% in 2026. Bilibili's Hong Kong shares are last 1.8% higher at HK$242.00. 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Bilibili's new self-developed game, \"Escape from Duckov,\" likely generated CNY150 million in sales in 4Q 2025 and it plans to launch a new game, \"San Mou\" overseas in 2026, they note. The game revenue could improve sequentially in 1Q after likely dropping 14% on year in 4Q of 2025, they say, adding that they project a recovery in 2H. China's game market should maintain high-quality growth in 2026 after the regulator approved 1,676 game licences in 2025, up 30%, the analysts say. With AI technology, CGS International expects Bilibili's ad revenue to rise 22% in 4Q of 2025 and 15% in 2026. Bilibili's Hong Kong shares are last 1.8% higher at HK$242.00. (sherry.qin@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 12, 2026 23:48 ET (04:48 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4510","symbol_name":"在线教育","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2603743574","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2603743574","pubTimestamp":1768279680,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0448 GMT - Bilibili's game revenue could revert to growth in 2H with new launches, CGS International analysts say in a research note. Bilibili's new self-developed game, \"Escape from Duckov,\" likely generated CNY150 million in sales in 4Q 2025 and it plans to launch a new game, \"San Mou\" overseas in 2026, they note. The game revenue could improve sequentially in 1Q after likely dropping 14% on year in 4Q of 2025, they say, adding that they project a recovery in 2H. China's game market should maintain high-quality growth in 2026 after the regulator approved 1,676 game licences in 2025, up 30%, the analysts say. With AI technology, CGS International expects Bilibili's ad revenue to rise 22% in 4Q of 2025 and 15% in 2026. Bilibili's Hong Kong shares are last 1.8% higher at HK$242.00. 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The game revenue could improve sequentially in 1Q after likely dropping 14% on year in 4Q of 2025, they say, adding that they project a recovery in 2H. China's game market should maintain high-quality growth in 2026 after the regulator approved 1,676 game licences in 2025, up 30%, the analysts say. With AI technology, CGS International expects Bilibili's ad revenue to rise 22% in 4Q of 2025 and 15% in 2026. Bilibili's Hong Kong shares are last 1.8% higher at HK$242.00. (sherry.qin@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  January 12, 2026 23:48 ET (04:48 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}