Microsoft Corporation participated in CES 2026, highlighting its expanding role in the automotive industry. The company showcased its commitment to partnering with original equipment manufacturers (OEMs) and suppliers to accelerate software-defined vehicle (SDV) development and deliver intelligent, AI-powered in-vehicle experiences. Microsoft also demonstrated collaborations with industry leaders such as TomTom, Cerence AI, NVIDIA, and FORVIA, emphasizing the integration of Microsoft Cloud and generative AI technologies to power next-generation automotive solutions.
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