SK Hynix (KRX:000660) launched a semiconductor-themed snack called HBM Chips in partnership with Seven & I Holdings' (TYO:3382) 7-Eleven convenience store chain, the chipmaker said in a Wednesday release.
The snack is shaped like a square semiconductor chip. SK Hynix will roll out a major promotional campaign beginning with this launch, introducing a character that represents its HBM products, a humanoid built around the latest HBM chip.
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