Myer Partners with Mirakl to Expand Online Marketplace
Reuters
Nov 19, 2025
Myer Partners with Mirakl to Expand Online Marketplace
Myer Holdings Limited has announced a partnership with Mirakl, a leading international marketplace, dropship, and retail media provider, to expand its marketplace offering. The collaboration will enable Myer customers to shop thousands of new products and brands, enhance product discoverability, and provide more opportunities to earn and redeem MYER one points. The transition to the Mirakl platform, expected to complete in the first half of 2026, will leverage advanced AI and Generative Engine Optimisation technologies to accelerate Myer's eCommerce growth and improve the experience for both customers and marketplace sellers.
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