Sales of smarter, greener, and more emotionally relatable items bannered China's Double 11 shopping festival in 2025, Xinhua News Agency reported Wednesday.
Alibaba's (HKG:9988) Tmall saw smart glasses sales soar 25 times year over year by Oct. 30, while sales by robotics brands UBTech Robotics (HKG:9880) and DEEP Robotics saw double-digit rises, Xinhua said.
JD.com's (HKG:9618) consumer electronics with AI features saw sales double as of Tuesday. Smart glasses surged 346% while digital cameras soared 238% and action cameras jumped 220%, the report said.
Meanwhile, Tmall's sales of gaming merchandise and blind boxes more than doubled since the start of 11/11, signalling an increase in emotion-driven purchases, the report said.