Tech, AI-Powered Items Headline Double 11 Shopping Festival in China

MT Newswires Live
Nov 12

Sales of smarter, greener, and more emotionally relatable items bannered China's Double 11 shopping festival in 2025, Xinhua News Agency reported Wednesday.

Alibaba's (HKG:9988) Tmall saw smart glasses sales soar 25 times year over year by Oct. 30, while sales by robotics brands UBTech Robotics (HKG:9880) and DEEP Robotics saw double-digit rises, Xinhua said.

JD.com's (HKG:9618) consumer electronics with AI features saw sales double as of Tuesday. Smart glasses surged 346% while digital cameras soared 238% and action cameras jumped 220%, the report said.

Meanwhile, Tmall's sales of gaming merchandise and blind boxes more than doubled since the start of 11/11, signalling an increase in emotion-driven purchases, the report said.

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