BuzzFeed Inc. posts Q3 revenue decline and lower adjusted EBITDA
BuzzFeed Inc. reported total revenue of $46.3 million for the third quarter of 2025, a 17% decrease from $55.6 million in the same period last year. Advertising revenue was $22.2 million, down 11% from $24.8 million; content revenue was $7.2 million, down 33% from $10.7 million; and commerce and other revenue was $17.0 million, down 15% from $20.1 million. The company recorded a net loss from continuing operations of $7.4 million, compared to net income of $2.5 million in the previous year's third quarter. Adjusted EBITDA was $0.8 million, compared to $8.1 million in Q3 2024. Total U.S. Time Spent across all BuzzFeed properties was 68.5 million hours, down from 80.3 million hours. The company noted increased traffic diversification, with 63% of BuzzFeed.com traffic from direct visits, internal referrals, and app activity, and HuffPost homepage and referrals now accounting for 75% of HuffPost.com traffic. BuzzFeed remained the leader in audience and Time Spent among Gen Z and Millennials in its competitive set, with 10.7 million hours in Q3, up 25% from the previous quarter.
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