MW The modest property portfolio of Beyond Meat CEO Ethan Brown

By Kelsi Karruli

Brown holds the keys to two homes in California, just a few miles from the company's headquarters.

Ethan Brown, CEO of Beyond Meat, in Denver in 2019.

Once the poster child for the plant-based revolution, Beyond Meat (BYND) has seen its stocks collapse recently-falling from a peak of nearly $240 per share in 2019 to less than $2 in a devastating decline.

According to the Los Angeles Times, that plummet means that shareholders who bought into the El Segundo, Calif.-based company at the height of its success could have lost up to 99% of that investment.

Still, CEO Ethan Brown insists that the decline is just part of the "cycle" of food trends, telling investors in an August call that traditional animal meat is "having a moment" that has led to their products being edged out of the market.

More: Beyond Meat is on a wild ride. Why you should think twice before taking a bite.

"Animal meats are in the true cyclical fashion of consumer trends, having a moment that currently leaves less room for our products and brand," he said.

"You've got these cultural moments that occur. And we happen to be on the other side of the particular moment."

Brown originally launched the plant-based meat alternative brand in 2009 in a bid to reduce environmental impacts of livestock farming and offer non-meat eaters options that replicate the taste, texture, and nutritional value of animal meat.

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Ten years later, the company became a mass phenomenon as fanatics rushed to grocery stores to buy their very own box of Beyond Meat's buzz-worthy Beyond Burgers.

In 2019, the company even partnered with major chains like A&W, Carl's Jr., and Dunkin', all of which sought to hitch their wagon to the meat-free trend. That same year, Beyond Meat went public, and swiftly became one of the most successful IPOs of that year.

On Oct. 13, stocks began to plunge over 55% in just one day, mostly as a result of the company's debt restructuring plan, which triggered steep drops in their stocks.

Many are citing the growing competition for plant-based alternatives as a reason for the decline.

Even though Beyond Meat's stock has decreased, the desire for plant-based meat has soared, with the retail sales of the options growing from $800 million in 2019 to $10.2 billion in 2025, according to GlobeNewsWire.

As Beyond Meat's stock plummet, Realtor.com lifts the lid on the CEO's surprisingly humble property portfolio.

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Brown holds the keys to two homes in California, just mere miles from the Beyond Meat headquarters in El Segundo, Calif.

His first home is a four-bedroom, four-bathroom property he purchased in 2015 for $1.7 million.

The dwelling sprawls across 2,630 square feet and boasts a humble exterior.

It was built in 1951 and comes complete with a two-car garage.

The home is situated in Playa Del Rey, Calif.

His second abode is located in Rolling Hills, Calif., and features six bedrooms and 4.5 bathrooms.

It sprawls across 4,188 square feet and comes complete with a two-car garage.

The home, which was built in 1951, was snapped up by Brown in 2020 for $4.3 million.

The property is surrounded by lush greenery and features a resort-style pool.

Upon entering the home, guests are greeted with an open floor plan that boasts a chef's kitchen with plenty of wood cabinetry, a bar with several seating spaces, and state-of-the-art appliances.

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There are two lounging areas with enough space for several guests.

Adjacent to the living areas, there is a chic dining area that overlooks the outdoor area, which is entered through the black-trim French doors.

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There are multiple humble bedrooms, with enough space for queen-sized beds.

The master bathroom is adorned with marble walls and a double vanity.

This story originally ran on Realtor.com.

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November 04, 2025 05:03 ET (10:03 GMT)

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