Shopify's Marketing Spend Supports Global Merchant Growth, Says President Finkelstein -- Market Talk

Dow Jones
Nov 04

0943 ET - Shopify President Harley Finkelstein says marketing spend is attracting more new merchants. "We're seeing Europe and Japan doing very well right now," he tells investors, noting that core markets like Canada and the U.S. continue to grow. He attributes the momentum to marketing, which he says delivers a quick return on investment. "Ultimately, marketing is an area where we have a lot of flexibility. Our marketing is driving adoption across verticals and industries," Finkelstein says. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

November 04, 2025 09:43 ET (14:43 GMT)

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