News Corp Partners with Victoria Racing Club for Melbourne Cup Carnival

MT Newswires Live

Nov 04

News Corp (ASX:NWS) partnered with the Victoria Racing Club (VRC) for this year's Melbourne Cup Carnival, using precision audience targeting to convert awareness into attendance, the company said in a statement released Tuesday.

VRC is utilizing the company's Customer Match capabilities once more to target high-intent audiences at scale and deliver personalized advertising and editorial content across various platforms, according to the statement.

News Corp shares fell nearly 2% in morning trade on Tuesday.

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