Adobe's Content Creation Strategy to Help Enterprises Create Value via Generative Design, RBC Says

MT Newswires Live
Oct 29

Adobe's (ADBE) strategic focus on establishing a broader ecosystem for content creation through expanded partnerships, workflow automation, and artificial intelligence assistants is well-suited for enterprises to create value through generative design, analysts at RBC Capital Markets said in a Wednesday note.

Partnerships, including embedded models and expanded partnerships with Alphabet's (GOOGL) Google and OpenAI, are "material positives" for Adobe, RBC analysts said.

Adobe has now integrated with 24 partner models, allowing for user choice and centralizing digital asset creation, RBC said.

"In our conversations with customers, the integrations of new models is creating the most buzz, but we also heard several times that Adobe is differentiated by its level of fine-grain control," analysts said.

RBC maintained an outperform rating on the stock and a price target of $430.

Price: 340.78, Change: -19.13, Percent Change: -5.32

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