Boston Beer's Sun Cruiser Brand Boosts Results -- Market Talk
Dow Jones
Oct 25
1307 ET - Boston Beer's vodka-based Sun Cruiser brand is starting to make its mark on the beer company's results, Roth analyst Bill Kirk says in a note. "We are beginning to see the power of Sun Cruiser," Kirk says, noting Boston Beer's depletions accelerated in the third quarter even as scanner data decelerated. Sun Cruiser contributed seven percentage points to depletions in the quarter, up from 3 percentage points in the second quarter, he says. The brand is having early success outside well-tracked channels, and the company call it their next "iconic brand," he says. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
October 24, 2025 13:07 ET (17:07 GMT)
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