Barbie-maker Mattel misses Q3 sales estimates on weakness in US business

Reuters
Oct 22, 2025
Barbie-maker Mattel misses Q3 sales estimates on weakness in US business

Overview

  • Mattel Q3 net sales down 6%, missing analyst expectations, per LSEG data

  • Adjusted EPS for Q3 decreased to $0.89 from $1.14

  • Company repurchased $202 mln of shares in Q3, on track for $600 mln in 2025

Outlook

  • Mattel reiterates full-year 2025 guidance

  • Company expects strong topline growth in Q4 2025

  • Mattel on track to repurchase $600 mln in shares by year-end

Result Drivers

  • RETAILER ORDERING PATTERNS - US business faced challenges due to shifts in retailer ordering patterns, impacting sales

  • COST SAVINGS - Cost savings program contributed to managing gross margin pressures

  • INTERNATIONAL SALES GROWTH - International sales increased by 3%, offsetting some of the decline in North America

Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q3 Sales

Miss

$1.73 bln

$1.82 bln (9 Analysts)

Q3 Net Income

$278 mln

Q3 Adjusted Gross Margin

50.20%

Analyst Coverage

  • The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 11 "strong buy" or "buy", 3 "hold" and no "sell" or "strong sell"

  • The average consensus recommendation for the toys & children's products peer group is "buy"

  • Wall Street's median 12-month price target for Mattel Inc is $25.00, about 26.5% above its October 20 closing price of $18.37

  • The stock recently traded at 11 times the next 12-month earnings vs. a P/E of 12 three months ago

Press Release: ID:nBw66wyPCa

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact RefinitivNewsSupport@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10