Does the Recent 24% Drop Signal Opportunity in Clorox for 2025?

Simply Wall St.

Oct 15

So, you are eyeing Clorox and wondering if this is the moment to make your move, hold your ground, or look elsewhere. Let us cut through the noise and dive into what is really happening. Over the last...

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Let us cut through the noise and dive into what is really happening. Over the last...</p>\n\n<a href=\"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/does-the-recent-24-drop-signal-opportunity-in-clorox-for-202\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Does the Recent 24% Drop Signal Opportunity in Clorox for 2025?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDoes the Recent 24% Drop Signal Opportunity in Clorox for 2025?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-10-15 19:28 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/does-the-recent-24-drop-signal-opportunity-in-clorox-for-202><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>So, you are eyeing Clorox and wondering if this is the moment to make your move, hold your ground, or look elsewhere. Let us cut through the noise and dive into what is really happening. Over the last...</p>\n\n<a href=\"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/does-the-recent-24-drop-signal-opportunity-in-clorox-for-202\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4018","symbol_name":"居家用品","start_time":0,"source_url":"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/does-the-recent-24-drop-signal-opportunity-in-clorox-for-202","article_id":"2575384997","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/5211000-choice2-main-header/1585186858909"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/does-the-recent-24-drop-signal-opportunity-in-clorox-for-202","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2575384997","pubTimestamp":1760527710,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"So, you are eyeing Clorox and wondering if this is the moment to make your move, hold your ground, or look elsewhere. Let us cut through the noise and dive into what is really happening. Over the last year, Clorox's stock price has tumbled by 24.4%, and it is down a substantial 26.3% year-to-date. Even expanding the view to five years, the decline sits at 34.0%. For a household brand that many have relied on for decades, such numbers are hard to ignore.\nWhat is driving these declines? Yes,...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4018":"居家用品","BK4588":"碎股","BK4585":"ETF&股票定投概念","BK4567":"ESG概念","DCF":"Dreyfus Alcentra Global Credit Income 2024 Target Term Fund, Inc","BK4532":"文艺复兴科技持仓","BK4533":"AQR资本管理(全球第二大对冲基金)","LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","BK4504":"桥水持仓","CLX":"高乐氏"},"translate_title":"最近24%的下降是否预示着Clorox 2025年的机遇？","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CLX":1.5,"DCF":1},"content_text":"So, you are eyeing Clorox and wondering if this is the moment to make your move, hold your ground, or look elsewhere. Let us cut through the noise and dive into what is really happening. Over the last year, Clorox's stock price has tumbled by 24.4%, and it is down a substantial 26.3% year-to-date. Even expanding the view to five years, the decline sits at 34.0%. For a household brand that many have relied on for decades, such numbers are hard to ignore. What is driving these declines? Yes, market volatility and shifting consumer staples sentiment play a part, but there are also changes in investor risk perception amid a higher interest rate environment and global supply chain shake-ups. These forces have made investors more selective, rewarding companies with clear growth drivers while punishing those seen as stalling or facing rising costs. Clorox finds itself at a crossroads, and beneath the surface, there could be more to the picture than the price chart suggests. On the valuation front, Clorox scores a 5 out of 6, which is a strong showing, with the company appearing undervalued in nearly every major metric analysts track. That does not always mean the stock is a sure thing, but it does hint at overlooked potential or perhaps a market that is too pessimistic about the future. Let us break down which valuation checks Clorox passes and why that matters, before exploring an even smarter way to think about value at the end of this article. Why Clorox is lagging behind its peers AdvertisementApproach 1: Clorox Discounted Cash Flow (DCF) Analysis A Discounted Cash Flow (DCF) model estimates the value of a company by projecting its future cash flows and discounting those amounts back to the present using a risk-adjusted rate. In Clorox's case, the model relies on two stages: actual analyst forecasts for the next five years, followed by extrapolations beyond that, all in dollar terms. Clorox produced $763.8 million in free cash flow over the last twelve months. Analyst projections estimate that by 2030, annual free cash flow could grow to approximately $1.12 billion. The intermediate years show a notable rise, with current projections moving from just over $573 million in 2026 to $1.31 billion in 2035. Much of the long-term growth is extrapolated by the valuation platform. The DCF calculation incorporates these future values and discounts them to today, resulting in an estimated intrinsic value of $213.79 per share. Compared to the recent market price, this suggests the stock is trading at a 44.2% discount to its DCF-driven fair value. Result: UNDERVALUED Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Clorox. CLX Discounted Cash Flow as at Oct 2025 Our Discounted Cash Flow (DCF) analysis suggests Clorox is undervalued by 44.2%. Track this in your watchlist or portfolio, or discover more undervalued stocks. Approach 2: Clorox Price vs Earnings (PE Ratio) For profitable companies like Clorox, the Price-to-Earnings (PE) ratio is often the go-to valuation metric. It reflects what investors are willing to pay today for each dollar of current earnings, making it a straightforward way to gauge whether a stock is cheap or expensive relative to its profitability. The \"right\" PE ratio, however, depends on expectations about the company’s future growth and the risks it faces. Companies with better growth prospects or lower risk often command a higher PE, while slower growth or added risk pushes the ratio lower. Clorox currently trades at a PE ratio of 18.0x. For context, this is just below the Household Products industry average of 18.3x and also lags the average of its listed peers at 23.6x. On the surface, this might signal that Clorox is valued conservatively by the market, given its category and competitive landscape. Beyond these benchmarks, Simply Wall St’s “Fair Ratio” provides a more tailored perspective. The Fair Ratio, in Clorox’s case 19.9x, considers not just group comparisons but also factors unique to the company: earnings growth expectations, profit margins, market cap, and any business-specific risks. This makes it a more comprehensive tool than generic peer or industry averages, which often miss the nuances that drive a stock’s real value. Clorox’s current PE of 18.0x is noticeably below its Fair Ratio of 19.9x, suggesting the market may be underestimating the company’s earnings power, growth trajectory, or risk profile. Result: UNDERVALUED NYSE:CLX PE Ratio as at Oct 2025 PE ratios tell one story, but what if the real opportunity lies elsewhere? Discover companies where insiders are betting big on explosive growth. Upgrade Your Decision Making: Choose your Clorox Narrative Earlier, we mentioned there is an even better way to understand valuation, so let us introduce you to Narratives. A Narrative is your story about Clorox, presenting your view on its strengths, risks, and the numbers you believe really matter, all brought together into a single, simple financial forecast that links directly to an estimated fair value. Unlike purely quantitative models, Narratives combine your own investment thesis or perspective (such as expectations for revenue or margin growth) with the company’s financials to create a dynamic, living estimate of what Clorox is worth. They empower you to go beyond static ratios and see how changing news, analyst updates, or earnings announcements can shift the story and fair value in real time. On Simply Wall St’s Community page, millions of investors can easily use Narratives to compare their own views to others and to see how those perspectives line up against the current price, helping to spot compelling moments to buy or take profits. For example, some Clorox Narratives forecast a fair value as high as $166.00, reflecting confidence in digital transformation and premium product growth. More cautious perspectives see fair value as low as $115.00, citing intense competition and pressured margins. Narratives help you make smarter decisions by seeing not just one view, but the full range of possibilities. Do you think there's more to the story for Clorox? Create your own Narrative to let the Community know! NYSE:CLX Community Fair Values as at Oct 2025  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}