OUTFRONT Media (OUT) said Wednesday it has signed a strategic partnership deal with Amazon's (AMZN) Amazon Web Services to improve out-of-home advertising planning and buying using artificial intelligence.
OUTFRONT also said it has started discussions with clients for omnichannel integration with their planning systems.
Shares of the outdoor advertising company were up 2% in recent trading.
Price: 17.85, Change: +0.38, Percent Change: +2.15
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