Nu Holdings Ltd., the parent company of Nubank, has announced a new partnership with Uber. As part of this collaboration, Nubank customers will receive six months of free Uber One membership when they pay for their rides using NuPay debit or credit. The offer is available to all Nubank segments and is limited to new Uber One users. After the complimentary period, customers will get a 50% discount on the subscription in the seventh month, with regular pricing of R$ 19.90 per month resuming from the eighth month onward. This initiative follows previous joint promotions, including 50% discounts and free rides in customized cars, and aims to enhance the customer experience through seamless payments via Nubank's NuPay service.