Cloudflare Partners with Visa, Mastercard, and American Express to Secure Agentic Commerce with New Authentication Protocol
Reuters
Oct 14
Cloudflare Partners with Visa, Mastercard, and American Express to Secure Agentic Commerce with New Authentication Protocol
Cloudflare Inc. has announced a collaboration with leading payments companies, including Visa, Mastercard, and American Express, to secure and enable agentic commerce. Through this partnership, Cloudflare and Visa have developed the Trusted Agent Protocol, which integrates with the Web Bot Auth protocol to allow AI agents to shop securely at millions of merchants worldwide. Mastercard is incorporating Web Bot Auth into its Agent Pay platform, while American Express will leverage the protocol for its agentic commerce program. This industry-wide initiative aims to provide a secure authentication layer for AI-driven transactions, ensuring trust and transparency in the emerging era of agentic commerce.
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