Ollie's Bargain Outlet Draws More High-Income Customers -- Market Talk
Dow Jones
Oct 11
1236 ET - Ollie's Bargain Outlet Holdings' growth continues to be fueled by high-income consumers who are trading down, BofA Securities analysts say in a note. The outlet store chain's fastest growing customer cohort is made up of those making $75,000 to $100,000 per year, resulting in an average customer income of $80,000, up from $70,000, the analysts say. Ollie's customer base is also getting younger over time, driven by new digital marketing aims, they say. Ollie's will likely take advantage of higher tariff-driven prices across the industry to sharpen its value gap to peers and gain market share, they say. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
October 10, 2025 12:36 ET (16:36 GMT)
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