Sa Sa International Holdings Limited has released its unaudited sales update for the second quarter ended 30 September 2025. The company reported that its retail business in Mainland China is primarily driven by its WeChat mini-programme store and third-party platforms such as T-mall, JP.com, and Douyin. During the period, Sa Sa's online turnover in Mainland China was HK$117.9 million, representing a year-on-year decrease of 3.5%. Despite this drop in online sales, the company noted an improvement in profitability for its Mainland China business compared to the previous year, reaffirming its strategic focus on profitability. In Southeast Asia, online sales reached HK$30.1 million, marking a significant year-on-year increase of 41.3% and accounting for 25.3% of the region's turnover. The group stated it would continue to monitor performance in Southeast Asia and adjust its online and offline presence, product offerings, and marketing strategies to better align with local market conditions. Sa Sa's management highlighted that the retail industry remains affected by macroeconomic uncertainties but is optimistic about future prospects, citing government policies and mega events expected to drive tourism growth. The group plans to expand and optimize its store network, subject to reasonable and cost-effective rental terms. The company also cautioned investors that the reported figures are based on unaudited management accounts and may not fully reflect the group's overall performance for the complete reporting period.