Market Chatter: Myer Holdings' Strategy Reset Expected to Drive Growth, Says Morgan Stanley, AFR Reports

MT Newswires Live
Sep 24, 2025

Myer Holdings (ASX:MYR) is expected to grow, helped by its strategy reset and turnaround opportunity from apparel brands integration, loyalty, and efficiency improvement, the Australian Financial Review reported on Wednesday, citing Morgan Stanley equity analyst Julia de Sterke.

The company reported Tuesday fiscal year 2025 earnings before significant items of AU$0.029 per basic share, down from AU$0.063 a year earlier.

Morgan Stanley added that the company has the potential to "meaningfully" improve earnings before interest and tax margins.

Morgan Stanley has maintained its "overweight" rating but cut its short-term share price target by 23% to AU$0.77.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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