EPAM Systems Rebrands Subsidiary The Reference as Empathy Lab in Belgium's Digital Transformation Push

Reuters
Sep 12
EPAM Systems Rebrands Subsidiary The Reference as Empathy Lab in Belgium's Digital Transformation Push

EPAM Systems Inc. has rebranded its Belgian subsidiary, The Reference, as Empathy Lab by EPAM, merging it with the former Emakina Belgium team. This unified entity aims to deliver AI-powered, customer-centric digital experiences across Europe. The move positions Empathy Lab as a launchpad for future marketing, combining creativity, digital expertise, and AI-native capabilities to enhance customer relationships and drive business growth.

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