Market Chatter: Microsoft's LinkedIn to Expand Video Advertising Program

MT Newswires Live

Aug 26

Microsoft-owned (MSFT) LinkedIn is expanding its video advertising program to include new publishers and programming, Reuters reported Monday, citing a company official.

AT&T (T) Business, IBM (IBM), SAP (SAP), and ServiceNow (NOW) will sponsor a debut season with four video programs as part of the newly branded BrandLink programming, the news agency reported, citing the platform for professionals.

Under the program, creators and publishers will post short-form videos in campaigns spanning four to six months, the report said.

"Advertisers are incredibly interested in connecting with people who make decisions, particularly in the business-to-business marketplaces," Matthew Derella, vice president of LinkedIn marketing solutions, told Reuters.

LinkedIn did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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