Medirom Healthcare Technologies Plans to Integrate "Proof of Human" Technology and Acquire Ethereum as Part of Cryptocurrency <a href="https://laohu8.com/S/MSTR">Strategy</a>
Medirom Healthcare Technologies Inc. has announced a strategic initiative involving the integration of cryptocurrency into its operations. The company plans to participate in the "World" project, a "proof of human" protocol, and aims to acquire Worldcoin tokens (WLD) when customers purchase Re.Ra.Ku Tickets. Medirom intends to exchange up to 50% of these tokens for Ethereum $(ETH)$ as part of its financial strategy, while analyzing market trends to manage risks. The company is also planning to install World ID authentication devices, known as "Orbs," in approximately 100 Re.Ra.Ku relaxation salons, aiming to provide a verified World ID to up to 500,000 individuals. Customers will have the option to claim the equivalent of about 8,000 yen in Worldcoin tokens, which can be used to purchase gift certificates redeemable at the salons. This initiative seeks to build a new digital infrastructure for "proof of humanness" in the AI age, with the goal of creating new value and achieving sustainable growth beyond traditional healthcare services.
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