Truist Financial (TFC) said Wednesday it will invest over the next five years to expand in high-growth markets by building 100 new branches, renovating more than 300 locations, enhancing capabilities, and hiring advisors.
New branches will open in markets including Atlanta, Austin, Charlotte, Dallas, Miami, Orlando, Philadelphia, and Washington, DC, the company said.
Truist will add more Premier advisors and shift its virtual sales center to focus on mass affluent clients to grow and deepen relationships, it said.
Digital upgrades include AI-driven analytics for tailored insights and offers, fraud prevention tools with digital and in-branch ID verification, and improved scheduling, onboarding, and financial planning features, Truist said.
The plan also calls for nearly half a million monthly interactions through the Truist AI assistant, more than 550 million yearly insights, stronger money transfer capabilities, a modernized ATM network, and rollout of LightStream unsecured lending later this year, the company added.
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