Advantage Solutions Inc. Appoints Jeff Harsh as New COO for Branded Services; Dean General Transitions to Chief Industry Development Officer
Reuters
Aug 09
Advantage Solutions Inc. Appoints Jeff Harsh as New COO for Branded Services; Dean General Transitions to Chief Industry Development Officer
Advantage Solutions Inc. has appointed Jeff Harsh as the new Chief Operating Officer of its Branded Services business segment, effective August 25, 2025. Harsh, who previously spent 28 years at The Hershey Company, will join Advantage's executive leadership team and report to CEO Dave Peacock. He succeeds Dean General, who will transition to the newly established role of Chief Industry Development Officer. Harsh's expertise will be instrumental in enhancing sales and marketing operations, while General will focus on client and retailer engagement strategy.
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