Sprout Social Inc., a leading provider of cloud-based social media management software, has announced a new collaboration with Salesforce. This partnership marks Sprout Social as the first social media management platform to integrate with Salesforce's Digital Engagement through their Bring Your Own Channel architecture. The integration will bring social channels such as Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp directly into Salesforce. This collaboration aims to enhance social customer care by unifying social and CRM data, providing a comprehensive 360-degree view of customers, and delivering consistent, high-quality experiences across all channels. The partnership is expected to drive business-wide impacts by integrating Social Intelligence into Salesforce's primary customer engagement platform, Service Cloud.
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