LegalZoom.com's Partnerships With Perplexity and OpenAI Can Boost Demand, BofA Says

MT Newswires Live
Aug 08

LegalZoom.com's (LZ) new collaborations with Perplexity and OpenAI can boost demand for the company as artificial intelligence usage significantly raises penetration of legal services online, BofA Securities said in a note Friday.

The brokerage said that while the company still faces threats from AI, large language models alone cannot handle issues like confidentiality and client privilege, creating a necessity for a legal service provider like LegalZoom.com.

The company's partnerships with Perplexity and OpenAI create "as much opportunity as threat near-term," BofA said.

The brokerage raised the company's rating to buy from underperform, citing the company's new partnerships and shift towards subscriptions. It also increased the stock's price target to $12 from $8.

The brokerage said it expects the company to sustain double-digit subscription revenue well into 2026, as revenue growth has significantly exceeded expectations.

Price: 11.75, Change: +3.38, Percent Change: +40.32

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