Priceline, a leading online travel platform, has announced a new partnership with Southwest Airlines, enhancing its offerings for travelers. This collaboration allows customers to book Southwest flights directly through Priceline, as well as other brands under the Booking Holdings portfolio, including Booking.com and Agoda. The partnership aims to provide more options and value for Priceline's customers, enabling them to compare fare bundles, understand inclusions, and book confidently. Additionally, travelers can earn both Rapid Rewards and Priceline VIP status when booking Southwest flights. This initiative aligns with Priceline's mission to offer travelers more spontaneous and affordable getaways.
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