Lifeward Ltd. Expands AlterG Distribution to UAE and GCC Region with SportsMed Partnership
Reuters
Aug 04
Lifeward Ltd. Expands AlterG Distribution to UAE and GCC Region with SportsMed Partnership
Lifeward Ltd., a global leader in innovative medical technology, has announced an expansion of its distribution partnership with SportsMed Products Ltd. The agreement extends coverage of the AlterG product lines to the United Arab Emirates and the entire Gulf Cooperation Council region. This strategic move aims to enhance the global reach and success of AlterG products. Lifeward's CEO, Mark Grant, expressed confidence in the collaboration, citing SportsMed's strong performance history and commitment to excellence. SportsMed, operating as SportsMed Performance Trading LLC in the GCC, has already established a demo zone in Dubai for customers to experience the latest AlterG NEO+ system.
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