Walmart Inc. has announced a multi-year partnership with Major League Soccer $(MLS.AU)$ and the Leagues Cup, positioning the retail giant as an official partner of both leagues. This collaboration aims to enhance the fan experience by making soccer more accessible and engaging for U.S. fans. Walmart will play a central role in the Leagues Cup, a tournament featuring clubs from MLS and LIGA MX, by providing activations and opportunities for fan engagement. Additionally, beginning in 2026, Walmart and MLS will introduce dedicated programming on Saturdays to spotlight marquee matchups. Through this partnership, Walmart will engage fans through stadiums, screens, and stores, offering a seamless matchday journey and curated shopping experiences at Walmart.com/Soccer.
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