REA Group Limited has increased its minority investment in Brisbane-based 3D visualization platform, IMMERSIV. This move follows an initial investment announced in October of the previous year. The additional funds will help IMMERSIV accelerate its growth to meet rising customer demand. IMMERSIV, known for creating interactive real-time experiences for off-the-plan properties, allows users to explore developments in a 3D environment. The investment will support the expansion of IMMERSIV's teams in Melbourne and Sydney, further investment in AI-driven 3D production, and international expansion. This strategic partnership underscores the potential of immersive technology in transforming the property market.
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