Xponential Fitness, Inc. has completed the divestiture of its CycleBar and Rumble brands to Extraordinary Brands, LLC. The company stated that this move aligns with its strategic focus on enhancing profitability by concentrating on core brands. Xponential Fitness CEO Mark King emphasized the commitment to prioritize franchisees while improving operations, growth, and member experience. Houlihan Lokey served as the financial advisor for the transaction, although terms of the deal were not disclosed.
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