Jeffs' Brands Ltd, a data-driven e-commerce company operating on the Amazon Marketplace, has announced the appointment of Mr. Eliyahu Zamir as its new Chief Executive Officer, effective August 1, 2025. Mr. Zamir will replace Mr. Viki Hakmon, who will step down on July 31, 2025, and has also resigned from the Board of Directors. Mr. Hakmon will continue to support the company as a consultant for its subsidiary, Fort Products Limited. Mr. Zamir brings over two decades of experience in corporate finance, public markets, and strategic growth to his new role.
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