USANA Health Sciences Inc. has announced a strategic enhancement to its commercial operations, focusing on simplifying its direct sales model and introducing additional sales incentives. The company is also set to improve personalized business support for its Brand Partners and refresh its brand messaging. Additionally, USANA plans to launch several new and enhanced health products. Hiya, USANA's direct-to-consumer business, reported strong year-over-year top-line growth with improved profitability, consistent with expectations for the second quarter. A new partnership with Disney was announced, featuring the rollout of special edition products.
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