Twilio Inc. has announced a new collaboration with Fresha, a prominent global beauty and wellness booking platform, to enhance customer engagement through Rich Communication Services $(RCS)$ for Business, powered by Twilio and Google. This strategic move is designed to build deeper customer trust and drive business growth. Fresha, which manages over 700,000 appointments daily, has upgraded from traditional SMS to RCS, significantly improving customer interaction with a 99.2% message delivery rate and a noticeable increase in read rates and customer reviews. The partnership underscores Twilio's commitment to delivering real-time, personalized experiences and supporting brands in fostering stronger customer relationships.
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