NextTrip Inc., a technology-forward travel company, has announced a strategic partnership with digital publisher Jungle Creations to enhance the social growth and brand awareness of its travel and lifestyle media brand, JOURNY. This collaboration aims to boost engagement and viewership through high-impact campaigns and influencer storytelling across Jungle Creations' digital and streaming platforms. The partnership will focus on increasing ad inventory value, expanding viewership across Free Ad-Supported Streaming TV $(FAST)$ and social platforms, and delivering digital extensions for tourism boards and travel brands. Jungle Creations, with its network reaching over 150 million followers, will manage JOURNY's social media presence and develop original digital campaigns to amplify brand initiatives and programming launches.
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