By George Glover
Three of the market's new meme stocks were making big moves again on Thursday, as the latest bout of retail-investing mania showed no sign of slowing down.
Shares in real estate tech company Opendoor Technologies jumped 7.4% ahead of the opening bell. Doughnut maker Krispy Kreme dropped 5.6%, and portable camera manufacturer GoPro slid 4.6%. Department store chain Kohl's was down 0.2%.
There's no singular factor that defines a meme stock, but they tend to draw significant interest from retail investors who frequent social-media forums like Reddit's WallStreetBets. Shares often move in a manner that's detached from the company's underlying fundamentals.
Opendoor, Kohl's, Krispy Kreme and GoPro all rank among the most discussed stocks on WallStreetBets over the past 24 hours, according to alternative data provider Altindex.
American Eagle Outfitters may also be benefiting from the frenzy. Shares in the clothing retailer were up 15% in Thursday's premarket after it said Hollywood A-lister Sydney Sweeney would head up its fall 2025 campaign. The announcement was trending on WallStreetBets, as well as the investing forum StockTwits.
Write to George Glover at george.glover@dowjones.com
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(END) Dow Jones Newswires
July 24, 2025 06:26 ET (10:26 GMT)
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