Meta Platforms (META) appointed Connor Hayes as head of Threads, Axios reported Thursday, citing a staff memo.

Hayes replaces Adam Mosseri, who is the head of Instagram and has overseen Threads since its inception, according to the report.

"Given Threads' maturity, we think we need a dedicated app lead who can focus all of their time on helping Threads move forward," Mosseri said in the memo.

Hayes will start his new role by mid-September and will report to Mosseri directly, the report added.

Meta did not immediately respond to MT Newswires' request for comment.

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