Quad/Graphics Inc. has announced a new partnership with Vallarta Supermarkets, a leading Latino-owned grocery chain in California, to expand its In-Store Connect retail media network. This collaboration will introduce strategically placed digital signage in 15 Vallarta stores, enhancing the shopping experience and providing consumer packaged goods $(CPG.UK)$ brands with a direct channel to engage with Vallarta's frequent shoppers. The initiative aims to create more immersive and personalized shopping experiences through digital innovations, reinforcing customer loyalty and brand connections. The digital signage will feature CPG brands, local products, and promotions in both English and Spanish, utilizing high-traffic areas to capture shopper attention effectively.
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