Xcel Brands Shares Up on Deal With 'Dog Whisperer' Star Cesar Millan

Dow Jones

Jul 15, 2025

By Nicholas G. Miller

Shares of Xcel Brands rose after the company said it will collaborate with TV personality Cesar Millan and the company K9 Wear to form a new pet brand.

The stock advanced 8.3% to $1.80 in late trading on Monday, after spiking as much as 22% following the announcement. Shares touched a 52-week low of $1.48 in the market session before edging higher at the close. Through the regular session the stock is down 68% this year.

The New York-based consumer products company said the new brand, Trust. Respect. Love by Cesar Millan, will sell pet toys, training tools and nutrition products. Millan is a dog expert who became widely known following the success of his TV show, "Dog Whisperer with Cesar Millan."

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

(END) Dow Jones Newswires

July 14, 2025 17:45 ET (21:45 GMT)

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Shares touched a 52-week low of $1.48 in the market session before edging higher at the close. Through the regular session the stock is down 68% this year. \n</p>\n<p>\n  The New York-based consumer products company said the new brand, Trust. Respect. Love by Cesar Millan, will sell pet toys, training tools and nutrition products. Millan is a dog expert who became widely known following the success of his TV show, \"Dog Whisperer with Cesar Millan.\" \n</p>\n<pre>\n \n</pre>\n<p>\n  Write to Nicholas G. 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Miller at nicholas.miller@wsj.com. \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  July 14, 2025 17:45 ET (21:45 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"XELB","symbol_name":"Xcel Brands, Inc","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2551395811","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2551395811","pubTimestamp":1752529500,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Shares of Xcel Brands rose after the company said it will collaborate with TV personality Cesar Millan and the company K9 Wear to form a new pet brand.The stock advanced 8.3% to $1.80 in late trading on Monday, after spiking as much as 22% following the announcement. 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Miller\n\n\n \n\n\n  Shares of Xcel Brands rose after the company said it will collaborate with TV personality Cesar Millan and the company K9 Wear to form a new pet brand. \n\n\n  The stock advanced 8.3% to $1.80 in late trading on Monday, after spiking as much as 22% following the announcement. Shares touched a 52-week low of $1.48 in the market session before edging higher at the close. Through the regular session the stock is down 68% this year. \n\n\n  The New York-based consumer products company said the new brand, Trust. Respect. Love by Cesar Millan, will sell pet toys, training tools and nutrition products. Millan is a dog expert who became widely known following the success of his TV show, \"Dog Whisperer with Cesar Millan.\" \n\n\n \n\n\n  Write to Nicholas G. 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