Flutter Entertainment plc has announced a new partnership between its online bingo brand, tombola, and Sisal, its sports betting and gaming brand in Italy. This collaboration marks tombola's first platform venture, bringing its award-winning bingo product to Sisal's players. The partnership showcases the Flutter Edge, highlighting the group's competitive advantages in product, technology, and scale. Marion Ryan, Managing Director at tombola, expressed excitement about the opportunity to integrate and scale their platform, transforming the bingo proposition in existing and new markets. Rosangela Robbiani, Chief Product Officer at Flutter Southern Europe and Africa, emphasized the initiative as a testament to cross-brand collaboration, enhancing the customer experience and innovation. The partnership will later expand to include tombola's casino product, integrated with engaging player chat and side-games, creating a robust ecosystem that combines the strengths of both brands.
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