Birks Group Inc. has completed the acquisition of the luxury watch and jewellery business of European Boutique from the Sutkiewicz family for $9 million, as announced by the company. This acquisition, initially announced on June 9, 2025, includes European's stores located in prime malls in the Greater Toronto Area, known for carrying high-end luxury brands. Jean-Christophe Bédos, President and CEO of Birks Group, expressed enthusiasm about the integration of European into the Birks family, highlighting the complementary nature of the brands. The transition phase will involve close collaboration with the European team, welcoming key figures like Jordan Sutkiewicz and Michelle Ceresney. The Sutkiewicz family, former owners, expressed pride in selling the business to a company aligned with their values, wishing continued success under Birks Group's leadership.
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