Sa Sa International Holdings Reports Strategic Focus on Profitability Amid Mixed Sales Performance for Q1 2025
Reuters
Jul 08
<a href="https://laohu8.com/S/SAXJY">Sa Sa</a> International Holdings Reports Strategic Focus on Profitability Amid Mixed Sales Performance for Q1 2025
Sa Sa International Holdings Limited has released its unaudited sales update for the first quarter ending 30 June 2025. The company experienced a decline in online sales by 19.2% year-on-year, reaching HK$109.2 million, primarily due to a higher base in the prior year. Despite this drop in sales, the group achieved a year-on-year increase in profitability, emphasizing its strategic focus on profitability as a long-term sustainable growth driver. In Southeast Asia, total sales reached HK$105.1 million, with offline sales growing year-on-year by 3.8% to HK$79.7 million, which constitutes 75.9% of the region's total sales. Online sales in Southeast Asia saw a significant year-on-year increase of 46.5%, contributing HK$25.4 million. The company is proactively investing in social media promotions and digital channels to maintain customer loyalty and strengthen its brand reputation.
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